About
The Mixmastered Group has evolved from Dan Morrell’s passion for the music industry. Being a fan of music and entrepreneurial endeavors since childhood, in his college years, Dan leveraged his career as a market-three radio DJ into an extremely profitable and legendary nightlife marketing and promotions company, Mixmaster Throwdown (MMTD) in 1997.
MMTD helped further Dan’s career and the careers of a handful of local talents that can be heard on radio stations and at clubs around the world today. However, as the economy shrank the disposable income of many, Dan’s passion for sharing music grew to the point of inspiring him to create Mixmastered Records in 2007. After proudly launching his independent record label by signing gold-selling artist, Soundmaster T, the label started strong and continues to release original music heard on radio, TV, commercials, and film placements to this day.
Being surrounded by talented producers like Soundmaster T and influenced by rockers like Jimi Hendrix, John Mayer, Sammy Hagar and Kid Rock to EDM producers like David Guetta and Richard Vission it was impossible to live and not create music. Enter Mixmastered Studios. After years of teaching himself the art of production, Dan moved to Los Angeles to study at the Musicians Institute in Hollywood, where he hooked up with countless unbelievably talented industry pros who made him feel this dream was as attainable as his successful DJ career was. Dan’s musical taste for what an audience wants to hear was developed by performing as a DJ at over 1000 gigs on 3 continents, which, in addition to a world-class team of engineers, is what Mixmastered Studios’ success is based on.
Along his journey of honing musical chops in the studio, Dan stumbled across an online weekly show called Pensado’s Place that would impact his life more than he could ever imagine. Not only did they interview the most talented producers, and engineers in the game, but they also introduced less sexy but still important aspects of the industry, like acoustic room treatment. That’s when Dan’s entrepreneurial instincts rose again by listing a Craigslist ad offering acoustic sound panels. After receiving an overwhelming response, Dan enlisted the help of his brother, a professional craftsman, to develop a product line that has become one of the most innovative and cost-effective in the acoustic treatment industry. With a great product and a great website built by Dan’s wife Julie of J Morrell Designs, AcousticSoundPanels.com has become a top competitor in a crowded industry. With customers ranging from Grammy-winning artists to Columbia University in New York and the U.S. Naval base on Pearl Harbor, AcousticSoundPanels’ customer base has doubled every two months since its beginning.
The path of the Mixmastered Group, as you can tell, is not a scripted one. Our story is about how our passion and need to create, connect socially, connect musically, and offer something of value to entertainment fans and professionals drove us to do what we did. You won’t hear of us selling the company or leaving the business because there is no exit strategy when you love what you do!